The color face-off and the customer experience analysis
Jul 23rd, 2017 Category Blog

The color face-off and the customer experience analysis

Paul Klee once said that color is the place where our brain and the universe meet. Scientific findings corroborated this lovely sentiment when discovering that  87% of our sensory perception is received via color.

Color is also a great persuader when it comes to buying on line. No news here (62% - 90% product assessments are based on color). The issue here is how you apply the color wisdom.

Read More
The Onboarding circus: why we need to ease up on the welcoming committee until we understand our visitors (or why not to encourage the monkey...)
Jul 2nd, 2017 Category Blog

The Onboarding circus: why we need to ease up on the welcoming committee until we understand our visitors (or why not to encourage the monkey...)

Let’s daydream for a minute, ok? It’s been a long day at work and you feel like eating out today. You’re looking online for a restaurant specialising in quail eggs in a bun, your favourite. You find 2 nearby places so off you go. You walk inside the first one to take a look at the menu. It turns out to be a Romanian restaurant serving chicken Eggs a-la Kalimero. You hate that and  turn to leave to try the other restaurant. A monkey wearing a cute red suit with gold tassels meets you at the door and hands you a leaflet saying if you stay you’ll get a 10% discount on the Eggs a-la Kalimero. You still don’t want to eat that so you crumple the leaflet and turn to the door. The little monkey leaps and hugs your leg and begs you to stay and sample today’s delicacies. You shake him off, mood all ruined. A week later you walk by and see they are now serving quail eggs in a bun for half the price the other restaurant charges. The monkey is still at the door. I’ll bet you don’t go in.

Read More
Support your Support Pages!    Why tracking your support pages is crucial for successfully onboarding your customers
Jun 12th, 2017 Category Blog

Support your Support Pages! Why tracking your support pages is crucial for successfully onboarding your customers

 

I’m writing this while breathing through my fingernails, trying to understand how a simple quest turned into a blunt instrument that broke the  linchpin guarding my nastiest vocabulary from erupting. I’m still at awe of the number of F words I crammed in so short a period. I actually invented dozens of F combination starting with all sorts of letters and familial relations as well. A proud moment.

 

As I was engaging more and more customers to better understand their onboarding process, I realized I needed a simple yet efficient tool I could use without having to ask others to implement it for me, writing code for it, sending me to IT, or what not. My naive assumption was that as we already have all this amazing technology and the internet of things and the things of the things that go bump in the night, finding a form generator that connects to a simple CRM and lets me know when a submission arrives is going to be a piece of apple pie with a cherry somewhere..  

 

Read More
User Experience
Jun 5th, 2017 Category Blog

Creating a great Traveller’s Experience

Imagine you just landed in a new city somewhere in a part of the world you never visited before. You departed from a long flight, from the a different continent. You exit  the airport, grab a taxi to the city centre. Around you the city rush hour life confuses you for a split second. Everything is familiar but very different. You move on & things slowly start to clear out. If you landed in a hospitable country you’ll find signs you can understand, Information centres for tourists, and the general feel of the place will remind you of home away from home. I'm sure that some of you had a similar or close experience.

Read More
Your website's true colours
May 25th, 2017 Category Blog

Your website's true colours

Colour is one of the most effective power tools when it comes to designing engaging websites. You will use it to impact emotions, draw attention, and put them in the right frame of mind for conversion.

With infinite colour palettes it can be hard to pinpoint the colour set  that will make the biggest impact with your visitors. There’s just no way to test all possible combinations but you can minimise the number of relevant options and then use a good tool to see how your visitors interact with each colour set.

Read More